Tibbs Frankie

J.B.Foods & Tastebuds were the companies launched by Mr.Jaideep Sheth & Mrs.Bhavana Sheth. The business started by taking the franchisee of the reputed brand Tibbs Frankies from Mumbai for TamilNadu and Karnataka.

In a span of nearly 10 years and with seventy plus outlets we have gained a fair amount of brand identity among the people of Chennai and Bangalore.

In the year 1967 Mr.Amarjit Tibbs while returning back from England had a stopover in Beirut. During his brief stop there he stumbled upon a very ingenious Lebanese preparation, which was a Pita Bread Wrap, with variety of stuffings. This fascinated him. Upon his return to India the idea still lingered on and he kept innovating it to suit The Indian Palate. After a year of research along with his wife they hit upon the perfect concoction, which was a juicier and a taste version. The USP of the Frankie Being the Frankie Masala. This Indianised wrap was soon tried among friends and family and after testing brilliantly it hit the Indian Markets. That was a new era to the term fast food in Mumbai. It caught on like fire in the jungle. People accepted it and kept asking for more.

Now arise the problem of naming the product. Again a number of brain storming sessions became the order of the day till a unanimous decision on the names was taken Le FRANKIE.

This name went on to become synonymous with TASTE /QUALITY/VALUE for MONEY & till date stands for the same. FRANKIE was then registered as a trademark by Mr.Amarjit Singh tibb under TIB BAR-B-Q TIBBS PURE FOOD AND J.TIBBS & CO